Privacy Policy

1. Who We Are

CasualLab Interactive is an independent game studio. We develop and operate digital products including game applications, websites, online features, player accounts, customer support flows, and promotional channels.

2. Information We Collect

Depending on the product and feature you use, we may collect the following categories of information:

• Account and profile information, such as player name, email address, guest account identifiers, country code, and similar registration details.
• Device and technical information, such as device identifiers, app version, platform, crash diagnostics, and connection or gameplay session data.
• Gameplay and progression information, such as player progress, inventory, cosmetic ownership, reward states, match activity, and configuration preferences.
• Purchase and transaction information, such as product identifiers, platform transaction references, entitlement status, and purchase timestamps.
• Support and communication information, such as messages you send to us or information you provide when contacting us.
• Advertising and attribution information, including ad interaction events, rewarded ad completions, campaign attribution data, and related anti-fraud signals where applicable.

3. How We Use Information

• To operate, maintain, and improve our games, websites, and online services.
• To create and manage player accounts, guest access, progression, saved data, and entitlements.
• To process purchases, validate ownership, restore non-consumable items, and prevent duplicate or fraudulent grants.
• To deliver gameplay features, customer support, service notices, and product updates.
• To monitor reliability, investigate crashes, resolve abuse, and protect the integrity and security of our services.
• To analyze usage trends, improve balance and retention, and evaluate the performance of product features and campaigns.
• To comply with legal obligations and enforce our terms, policies, and legitimate business interests.

4. Legal Basis and Consent

Where required by applicable law, we rely on one or more recognized legal bases to process personal data, including performance of a contract, compliance with legal obligations, legitimate interests, and consent. Where consent is required, you may withdraw it subject to the technical and legal limits of the relevant service.

5. Sharing of Information

We do not sell your personal information in the ordinary course of our business. We may share information only as reasonably necessary with:

• Platform and payment providers, such as app stores, billing providers, and distribution platforms.
• Infrastructure, analytics, crash reporting, communications, authentication, and advertising service providers acting on our behalf.
• Professional advisers, auditors, law enforcement, regulators, or other parties where disclosure is legally required or reasonably necessary to protect rights, property, users, or services.
• Successors or counterparties involved in a merger, acquisition, financing, restructuring, or asset transfer, subject to appropriate confidentiality and transition requirements.

6. Data Retention

We retain information for as long as reasonably necessary to provide services, maintain player records, resolve disputes, comply with legal obligations, enforce agreements, and support legitimate operational needs. Retention periods may vary depending on the product, data type, security requirements, transaction history, and applicable legal obligations.

7. Security

We use administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, and alteration. No system can guarantee absolute security, and users should also take reasonable steps to protect their accounts, devices, and credentials.

8. Children’s Privacy

Our products are not intended to knowingly collect personal information from children in violation of applicable law. If you believe that a child has provided personal information to us improperly, contact us and we will review the request and take appropriate action where required.

9. Your Rights and Choices

Depending on your jurisdiction, you may have rights to request access to, correction of, deletion of, or restriction of certain personal data.

• You may also have rights to object to certain processing activities or request data portability where applicable.
• You can manage some data directly through in-game settings, platform settings, cookie controls, device permissions, or app store account settings.
• We may need to verify your identity before acting on certain privacy requests.

10. International Transfers

Our service providers, infrastructure, and operational processes may involve processing in countries other than your own. Where required, we take reasonable steps to apply recognized safeguards for cross-border transfers.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our products, service providers, legal requirements, or business operations. When we do, we will post the updated version on this page and revise the effective date as appropriate.

12. Contact Us